Download PDF Nothing New: An Irreverent History of Storytelling and Social Media

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Her most recent clinical trial just concluded. Now she needs to decide what to do next. Susie knows her quality of life degrades significantly without being on advanced treatment. She is not sure what new treatments might be out there, or if she will be able to get in the trial. Now, she needs to decide if she resumes traditional treatment, jeopardizing her chances for future participation in a trial, or waits to get in on the next new treatment. Susie is stressed, worried, and anxious.


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She is afraid she might not be able to work if her condition worsens. Despite being stressed, she has hope just under the surface. Susie greatly values balance, wellness, and ability to engage in physical activity. Self-sufficiency is really important to her — being productive, working, maintaining independence. She also likes to be armed with knowledge surrounding her health options.

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She craves reliable information and insight from providers she can trust. One take away from this exercise: the emotion and tension is the same for many patients. Just a few will cover the vast majority of storytelling needs. One simple approach to help challenge or confirm what you think you know about the audience is to use tools meant for Search Engine Optimization. First, generate a list of what the audience would be asking or searching.

When (and How) to Use Humor in Your Social Media Engagement

By running these queries through the keyword planner, we can learn if anyone actually searched those terms and discover related searches we may not have considered. Ryan issued a reminder. While these tools were designed for ad planning and SEO, the purpose here is to understand people and tell human stories. This quick research will give you more data, less assumptions. And the language is important.


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In fact, if you do, you run the risk of telling the audience how they feel, rather than showing you understand what they are experiencing. When writing, keep three things in mind:.

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As someone living with a chronic respiratory problem, you have a lot of anxiety. In the aftermath of a clinical trial, do you go back to traditional treatment? Look for the next trial? What if your last breath comes before your next clinical trial? Your next trial can be the perfect opportunity to find out what was missing from your last one. What a dramatic shift in mood and focus! These exercises were a good reminder that just because you think your latest innovation is cool, that is not enough.

You have to make your audience care too.

[New] EBook Nothing New: An Irreverent History of Storytelling and Social Media Free Books

Let us know if you try any of these storytelling techniques. His background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses on telling compelling stories through comprehensive writing services, digital marketing services, and educational writing workshops.

Ryan Brock

In his book, he and co-author Muhammad Yasin explore the many connections between social media marketing and the great storytellers of the past as a way of thinking tactically about new media. Executive Director - Jason has been a part of Centric since the beginning as a volunteer organizer. While still in college, he was an executive reporter for the Purdue Exponent, as well as a senior contributor for electronic music blog The Untz. Also, he thinks dogs should vote.

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Ernest Hemingway got his start as a writer for the Kansas City Star before enlisting as an ambulance driver on the Italian front of the Great War. Around the Metonymy offices, Ernest or Papa, as we all lovingly call him keeps the rest of the staff in check with his no-nonsense approach to writing.

New Update for Summer The best writers don't tell, they show.

The power of digital storytelling - Emily Bailin - TEDxSoleburySchool

Download the latest volume of Metonymy Media's Collection of Writings, featuring both professional and creative writing samples from every member of our writing team, and see some of our best work for yourself.